April 2, 2009
WOLFGANG LAUNCHES TWO NEW FUN AND DELICIOUS CHOCOLATE SNACK LINES
Press Contact: Michael Schmid
Managing Partner - Marketing
Wolfgang Candy Company Inc.
Phone: 717.324.6296
E-mail: [email protected]
www.wolfgangcandy.com
FOR IMMEDIATE RELEASE
Wolfgang Launches Two New Fun and Delicious Chocolate Snack Lines
YORK, PA., April 1, 2009 � Wolfgang Candy Company offers two new fun chocolate snack items targeted to children of all ages � Skipjacks� and Jungle Jacks�.
Skipjacks� are delicious, light Oyster Crackers covered in Wolfgang�s natural, creamy milk chocolate. �Oyster Crackers are an American classic,� says Benjamin McGlaughlin, President & CEO at Wolfgang. �And the combination of these small, light crackers with our natural milk chocolate, make Skipjacks� ideal for sharing, and just the perfect snack.� McGlaughlin adds, �although the product is packed in re-sealable pouches, consumers will find it very difficult to refrain from eating an entire package of Skipjacks� at one time. The crispy, salty cracker, and the sweet milk chocolate make this new product as irresistible as fresh popcorn at the movies.�
Skipjacks� are packed in 7 oz stand-up, re-sealable pouches and are packed in 20-count floor displays or available as 24-count open stock. MSRP is $2.99 per pouch.
Jungle Jacks� are an �even-better� version of the original much-loved snack, Animal Crackers. These yummy animal cracker cookies are drenched in Wolfgang�s natural, creamy milk chocolate, and offer a fun, delicious snacking choice.
Jungle Jacks� are packed in 6 oz stand-up, re-sealable pouches and are offered in a 20-count floor display or as 24-count open stock. MSRP is $2.99 per pouch.
�We believe these two new �Jacks� will provide attractive snack options for the whole family. The price point is right and the quality is exceptional,� explains Mike Schmid, Wolfgang Managing Partner - Marketing. �Children love the combination of their familiar favorites with chocolate and so do adults! We also see these two items as a great addition for office and even party snacking. They�re so shareable and fun to eat,� Schmid concludes.
Both new chocolate snack products will be showcased at the upcoming All Candy Expo in Chicago and at the Fancy Food Show in New York.
Click on the following link for product photos and additional information: Skipjacks & Jungle Jacks Skipjacks & Jungle Jacks
About Wolfgang Candy
Founded in 1921, Wolfgang is one of the oldest family-owned and managed confectionery manufacturers in the United States. From peanut brittle to hollow chocolates, Wolfgang offers one of the most extensive arrays of high-quality chocolates and non-chocolate confections available in the marketplace. In addition to the all-natural dark chocolate dipped Raspberries, Blueberries and Cranberries, some of the company�s most popular products include a wide assortment of solid and hollow molded chocolates � bunnies at Easter and Santa at Christmas, and fine boxed chocolates � chocolate-covered pretzels and animal crackers, chocolate-covered peanut butter marshmallow treats (marshmallow and peanut butter covered in milk or dark chocolate), hand-dipped raisin and peanut clusters, and other assorted milk and dark chocolates. Wolfgang markets and distributes its products through retail, wholesale (private labeling and contract manufacturing), and fundraising sectors. The company is a market leader in the fundraising industry and a trusted name enabling organizations of any size to achieve their financial goals. With a sole focus on and commitment to its customers, Wolfgang demands unparalleled quality in its products, providing its customers with a truly enchanting experience in taste.