August 1, 2007
Wolfgang Candy Company to Re-Launch Its All-Natural Super Fruit Confectionery Product Line at the All Candy Expo
Press Contact: Mike Schmid
Managing Partner - Marketing
Wolfgang Candy Company Inc.
Phone: 717.843.5536, ext 140
E-mail: [email protected]
August 1, 2007����������������.....FOR IMMEDIATE RELEASE
Wolfgang Candy Company to Re-Launch Its All-Natural Super Fruit Confectionery Product Line at the All Candy Expo with the Debut of a New (3rd) Fresh Fruit Confection
YORK, Pa. � Wolfgang Candy Company Inc. today announced it is re-introducing its ground breaking all-natural super fruit product line this September at the All Candy Expo. The re-launch of the natural super fruit confectionery line features real plump and juicy blueberries and red raspberries dipped in sweet dark Wolfgang chocolate, but company executives are extremely excited about the debut of Wolfgang�s latest addition to the real super fruit line�Cranberries. Although the company experienced a disappointment two years ago regarding the product not meeting minimum shelf life standards, executives at Wolfgang are pleased with this new and improved version of the product line, which touts a shelf life of up to 12 months.
�The timing of this product introduction couldn�t be any better in today�s environmentally and health-conscious society,� said Rob Wolfgang, Managing Partner � Operations. �Fresh blueberry, raspberry, and cranberry chocolate super fruit confections, which deliver antioxidants and other natural compounds that are good for your health, are ideal for today�s consumer who wants it all � great taste and nutrition.�
Recent studies show that both blueberries and dark chocolate rank high in antioxidant activity, anti-aging and disease prevention, while red raspberries contain substantial quantities of ellagic acid, which has become known as a potent anti-carcinogenic/anti-mutagenic compound. Cranberries have been shown to prevent urinary tract infections, and kill bacteria that can cause stomach cancers and ulcers.
�This new product line is a great idea for today�s society, in which the majority of Americans are not getting the recommended daily allowance of fruit,� said Mike Schmid, managing partner at Wolfgang Candy Company. �Americans generally love chocolate, so sweet dark chocolate-covered blueberries, raspberries, and cranberries represent a truly unique and delicious way to deliver the health benefits of fresh fruit.� �What�s more, this new and improved product is free of trans fats and hydrogenated oils, and it contains no artificial flavors or preservatives�, added Schmid. �It�s simply the fruit in its natural juice dipped in Wolfgang�s special dark chocolate. So it�s perfect for consumers seeking natural, whole foods.�
About Wolfgang Candy
Founded in 1921, Wolfgang is one of the oldest family-owned and managed confectionery manufacturers in the United States. From peanut brittle to hollow chocolates, Wolfgang offers one of the most extensive arrays of high-quality chocolates and non-chocolate confections available in the marketplace. Some of the company�s most popular products include a wide assortment of solid and hollow molded chocolates � bunnies at Easter and Santa at Christmas, and fine boxed chocolates � chocolate-covered pretzels and animal crackers, chocolate-covered peanut butter marshmallow treats (marshmallow and peanut butter covered in milk or dark chocolate), hand-dipped raisin and peanut clusters, and other assorted milk and dark chocolates. Wolfgang markets and distributes its products through retail, wholesale (private labeling and contract manufacturing), and fund-raising sectors. The company is a market leader in the fund-raising industry and a trusted name enabling organizations of any size to achieve their financial goals. With a sole focus on and commitment to its customers, Wolfgang demands unparalleled quality in its products, providing its customers with a truly enchanting experience in taste.
###