June 27, 2006
WOLFGANG PRESENTED WITH AD CAMPAIGNS DEVELOPED BY SINKING SPRINGS 5th GRADE JUNIOR ACHIEVEMENT CLASS
Press Contact: Mike Schmid
Managing Partner - Marketing
Wolfgang Candy Company Inc.
Phone: 717.843.5536
E-mail: mschmid@wolfgangcandycom
June 27, 2006.............................................................................................................FOR IMMEDIATE RELEASE
WOLFGANG PRESENTED WITH AD CAMPAIGNS DEVELOPED
BY SINKING SPRINGS 5th GRADE JUNIOR ACHIEVEMENT
CLASS
YORK, Pa. - "Raspberries are red. Blueberries are blue. And now they are covered in chocolate, too!" That is the memorable advertising slogan crafted by a talented team of Sinking Springs Elementary Fifth Graders especially for Wolfgang Candy in preparation for their visit to the working candy factory in York, PA. With five intensive days of classes to learn the ins and outs of business, these students have benefited from the instruction and volunteerism of Diana Mohn. Ms. Mohn is a Certified Financial Planner with The Financial Advisors Group in York, a Junior Achievement volunteer and a mother to students attending Sinking Springs Elementary.
Junior Achievement of South Central PA (JA) led by President Lyn Buckler-Bergdoll reaches nearly 25,000 kids with innovative and technology focused programs thanks to volunteers like Ms. Mohn and teachers like Ms. Shelly Eaton.
Studying how to succeed in business is not your typical ten-year old�s curriculum, but these progressive kids learned about different types of businesses, production, business plans and promotion. They even created a successful fictitious pen company, with only a few pieces flying around the room during production...
So, their June 16 field trip to a real working factory was the icing on the cake, or, more aptly, the chocolate on the berry! "Wolfgang Candy was the perfect culmination of the students� business lessons. Taking the Wolfgang Candy tour through their original factory really helped the kids to understand how a business operates, grows and changes. We researched Wolfgang before coming and the students created advertisements for the company�s new berry products", said Mohn.
Fifth generation family member of Wolfgang Candy, as well as Millersville University Elementary and Special Education student and Tour Guide extraordinaire, Nicole Emschweiler, (Great, great granddaughter of Mima Mae Wolfgang) was the lucky staff guide for these ambitious children. "The Sinking Spring�s class was most captivated by the fact that Wolfgang cross trains employees to work on more than one line so they can efficiently work as a team." Ms. Emschweiler loved the ad campaigns the students shared, and was surprised about their knowledge of Wolfgang Candy from their past fundraising efforts. And, as expected, she commented that the end-of-tour treat bags were the ideal promotion for these future ad execs.
Ms. Mohn said that the students walked away with much more than some delicious Wolfgang chocolates. The field trip really helped the kids to develop a real-life understanding of how a business works and the importance of, well, hairnets!
"I found it amazing that these kids took the time to research and learn about Wolfgang prior to their visit", added Mike Schmid, Wolfgang Candy Company Managing Partner. "I was extremely impressed with their ad campaigns, complete with slogans and conceptual drawings. I�ve seen less effort put into marketing campaigns by professional ad agencies. These kids really expressed a lot of enthusiasm and creativity and I think their involvement in Junior Achievement will prove to be a very wise investment", commented Schmid.
About Wolfgang Candy
Founded in 1921, Wolfgang is one of the oldest family-owned and managed confectionery manufacturers in the United States. From peanut brittle to hollow chocolates, Wolfgang offers one of the most extensive arrays of high-quality chocolates and non-chocolate confections available in the marketplace. Some of the company�s most popular products include a wide assortment of solid and hollow molded chocolates - bunnies at Easter and Santa at Christmas, and fine boxed chocolates - chocolate-covered pretzels and animal crackers, chocolate-covered peanut butter marshmallow treats (marshmallow and peanut butter covered in milk or dark chocolate), hand-dipped raisin and peanut clusters, and other assorted milk and dark chocolates. Wolfgang markets and distributes its products through retail, wholesale (private labeling and contract manufacturing), and fund-raising sectors. The company is a market leader in the fund-raising industry and a trusted name enabling organizations of any size to achieve their financial goals. With a sole focus on and commitment to its customers, Wolfgang demands unparalleled quality in its products, providing its customers with a truly enchanting experience in taste.
About Junior Achievement
Junior Achievement is the world's largest and fastest-growing organization dedicated to educating young people about business, economics and free enterprise. Through age-appropriate curricula, JA programs begin at the elementary school level, teaching children how they can impact the world around them as individuals, workers and consumers. JA programs continue through the middle and high school grades, preparing students for additional key economic and workforce issues they will face in the future.
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